AI isn’t a future disruptor—it’s a present reality. From ChatGPT to Perplexity and Gemini, consumers are already using conversational interfaces to explore, decide, and buy. As AI rewrites how attention is captured and intent is formed, the rules of advertising must adapt.
In this panel, industry leaders dive into:
• How AI assistants are becoming the new gatekeepers of discovery
• What “performance” means when the ad isn’t in a scrollable feed
• The growing importance of context, utility, and brand trust in AI-driven environments
• What marketers must do now to stay competitive in this new ecosystem
This is your front-row seat to the next era of advertising—where impressions take a back seat, and intelligence drives everything.
